Imagine you’re a business owner who is looking to create an engaging and effective product demo. You want to make sure your customers get the most out of their experience, and that they can interact with your product in new ways. However, creating an engaging and effective product demo can be difficult.

Traditional presentations may lack the interactivity needed to make a lasting impression on customers, and bringing in physical products for people to handle can be time-consuming and expensive. This is where AR/VR technology comes in, providing an immersive and cost-effective solution.

With so many advancements in technology, augmented reality (AR) and virtual reality (VR) have emerged as the leading contenders for next-generation product demonstration technology. Utilizing AR/VR for your product demo offers several benefits that traditional demos cannot compete with.

From creating an immersive experience to allowing users to interact with products in new ways, AR/VR presents an entirely new level of engagement for product demos.

Why use AR/VR for product demos

Here are 6 reasons why you should consider using AR/VR for your next product demo:

1. AR/VR offers a full sensory experience for product demos

AR/VR provides a full sensory experience that can give potential customers a realistic sense of your product before they make a purchase. Product demos in AR/VR can include sound, sight, and motion to create an immersive experience that allows potential customers to try out your product in a realistic setting. This can be especially helpful for products that are difficult to demonstrate in person, such as software or medical devices.

By using AR/VR, you can give potential customers a complete understanding of your product and its capabilities without having to leave their homes or office. This type of experience is not possible with traditional methods, making AR/VR perfect for showcasing products and services.


2. AR/VR allows users to interact with products in new ways

Traditional demos can be helpful for getting an overview of a product or service, but they often lack the interactivity that users crave. By bringing digital content into the real world, AR and VR allow users to get a closer look at products and understand how they work.

For example, AR can be used to overlay instructions onto a physical product, providing step-by-step guidance on how to use it. VR, on the other hand, can be used to transport users into an immersive environment where they can explore products in detail.

By taking advantage of intuitive gestures and voice controls, AR/VR demos provide a much more realistic and immersive experience that is not possible with traditional methods. This new level of interaction allows customers to get a better understanding of the product or service being demonstrated and can help them make more informed decisions about whether to purchase it.


3. Utilizing AR/VR technology adds another layer of engagement for product demos

Product demonstrations are an important part of the sales process, providing potential customers with a hands-on look at how a product works. However, traditional product demos can be limited in their ability to engage potential customers.

Utilizing AR/VR technology can help to overcome this challenge by providing an immersive experience that gives customers a realistic sense of how the product will work in their own lives.

The integration of interactive elements, animation, and 3D graphics into demos allows users to get a more comprehensive look at the product or service demonstrated. This added layer of engagement can be instrumental in helping to close sales and generate excitement for new products.

As a result, using AR/VR technology in product demonstrations is an effective way to engage audiences and give them a more complete understanding of what is being demonstrated.


4. Product demos utilizing AR/VR create an immersive environment that is more memorable and effective

Imagine being able to explore a product before you buy it, or experiencing how it works without having to leave your home. With the advent of AR/VR technology, this is now possible.

By creating a virtual environment that simulates the use of the product or service, potential customers can get a sense of how it would work in real-life situations, giving them a more immersive and memorable experience.

The use of immersive experiences in product demos can also help to create a more compelling and effective sales pitch, as potential customers are more likely to remember what they saw and heard in an interactive environment rather than one that is simply presented to them.

And since users can try out the product in a safe and controlled environment, they are more likely to be comfortable making a purchase. In short, AR/VR demos offer a more engaging and effective way to demonstrate products and services to potential customers.


5. AR/VR makes product demos more versatile and easier to accommodate a variety of needs

AR/VR technology is changing the way product demos are created and experienced. By tailoring demos for specific audiences or platforms, AR/VR makes it easier to craft the perfect product demo for any situation.

For example, a potential customer who is interested in a car but hesitant about making a purchase can use AR/VR to see how the car looks in their driveway, or how it would look with different paint colours or aftermarket additions.

Whether you’re looking to show off a new product to a group of potential customers or provide an engaging educational experience for your employees, AR/VR is an effective tool that can help you create the perfect demo for any situation.


6. AR/VR allows product demos to be viewed remotely and shared easily with customers who are not on-site

AR/VR technology is revolutionizing the way product demos are conducted. In the past, potential customers would have to be on-site in order to view a demo. This was often logistically difficult and time-consuming.

With AR/VR, however, product demos can be conducted remotely, without the need for customers to be physically present. This makes it much easier for businesses to reach a wider audience and share their product with potential customers regardless of where they are located.

In addition, AR/VR technology allows demos to be recorded and shared easily so that customers can view them at their convenience. This makes it an ideal solution for businesses that want to provide potential customers with an immersive and interactive experience.


It is clear that AR/VR technology has the potential to revolutionize product demos, allowing businesses to reach a wider audience and provide customers with an immersive experience. By utilizing this cutting-edge technology for your next product demo, you can create a more memorable and engaging demonstration, tailor it for specific audiences or platforms, and make it easy to share remotely.

For these reasons, utilizing AR/VR for your next product demo is sure to help you close sales and generate excitement about your products and services. And with all of these advantages, there’s no doubt that AR/VR is the future of product demos.

If you’re looking to take your marketing campaign experiential and your product demo experience to the next level, Awvent can help. Our platform enables our users to drive immersive and impactful campaigns by utilizing XR technology to execute impactful product demos, training events and knowledge sharing.

Sign up for a demo with us to learn how we can make your next campaign a success!

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